Tulip Podcast Manager 🎙️ Bojana Lalic

As a podcaster, one of the best ways to grow your audience is by connecting with potential listeners outside of your show.

But how do you reach people who might not have heard of you yet?

The answer: Be a guest on other podcasts.

Guest appearances are a powerful way to expose your podcast to new audiences, build relationships with fellow podcasters, and grow your listener base.

In this post, we’ll explore why being a guest on other podcasts is one of the smartest moves you can make, and how it can help you meet new listeners and expand your reach.

Reach New Audiences with Minimal Effort

Why It Matters

The hardest part of podcasting is growing your audience. But being a guest on another podcast gives you immediate access to an established audience. These listeners are already familiar with podcasting, and they trust the host to provide quality content. When you join as a guest, you can tap into that trust and make a lasting impression.

How to Do It

Find Podcasts in Your Niche: Look for podcasts that target a similar audience but aren’t direct competitors. These podcasts will likely attract listeners who will be interested in your content as well.

Pitch with Value: When reaching out to podcast hosts, make sure you pitch how you can add value to their show. Think about what topics you can discuss that will appeal to their audience. Mention any relevant experience or expertise that makes you an ideal guest.

If you run a podcast about mental health, guesting on a podcast about wellness or self-care can give you access to listeners who are interested in similar topics, but may not yet know about your podcast.

Build Credibility and Authority

Why It Matters

Being a guest on other podcasts gives you a chance to showcase your expertise, share your story, and establish credibility within your industry. By sharing valuable insights, you not only connect with new listeners but also position yourself as an authority in your niche.

How to Do It

Share Actionable Tips and Stories: When you’re on another podcast, don’t just talk about your podcast—share valuable advice, personal experiences, or insights that can help the audience.

Be Authentic: Listeners appreciate guests who are authentic and relatable. Don’t try to oversell yourself. Just share your knowledge and passion for your subject matter.

If you’re an expert in digital marketing, guesting on a podcast that focuses on entrepreneurship gives you an opportunity to share your strategies for success, while positioning you as a go-to resource for marketing advice.

Create a Funnel for New Listeners

Why It Matters

The ultimate goal of being a guest on other podcasts is to drive new listeners to your own show. But you can’t expect them to just show up—you have to guide them. That’s where a clear call to action (CTA) comes in. When you’re a guest, always mention your podcast, but don’t make it sound like a hard sell. Instead, give the audience a reason to check out your podcast.

How to Do It

Mention Your Podcast: Casually mention your podcast during the interview, especially when it’s relevant to the conversation. You can also offer your audience a special discount, free resource, or exclusive episode if they check out your podcast.

Include Your Podcast Link: Make sure the host includes a link to your podcast in the show notes or description of the episode. Make it easy for listeners to check out your show immediately after hearing your guest appearance.

At the end of the episode, you can say something like: “If you enjoyed today’s conversation, be sure to check out my podcast [Podcast Name], where we dive deep into [topic]. You can listen to it at [link]. I’d love for you to join the community!”

Build Relationships with Other Podcasters

Why It Matters

Podcasters are a tight-knit community, and collaborating with other podcasters can lead to future opportunities—whether it’s guest appearances, joint projects, or cross-promotions. Building relationships with other creators opens up doors for growth and support.

How to Do It

Engage with Hosts Before and After the Episode: Reach out to podcast hosts before the interview to thank them for having you on. Afterward, share the episode with your audience and thank the host again for the opportunity. A good relationship can lead to more collaborative opportunities down the line.

Offer to Collaborate Again: If the first appearance goes well, offer to collaborate on future projects. This could include cross-promoting episodes, sharing each other’s shows, or even creating joint content.

If you’re on a podcast about small business strategies, after your guest appearance, you might suggest doing a live Q&A or joint episode on a similar topic. This can help both of you tap into each other’s audiences.

Use Guest Appearances for Social Proof

Why It Matters

Guest appearances not only give you exposure but also act as social proof. When you’re featured on another podcast, it signals to your audience that you’re a trusted expert. This adds to your credibility and makes new listeners more likely to check out your show.

How to Do It

Promote Your Guest Appearances: After being a guest on a podcast, share the episode on your social media and website. Let your audience know where they can listen, and remind them why it’s worth their time.

Encourage the Host to Share: Make sure the podcast host shares the episode on their social channels too. This helps increase the reach of the episode and makes it more likely to be discovered by potential listeners.

If you’re featured as a guest on a well-known marketing podcast, share the episode on your LinkedIn, Instagram, and X Include quotes from the conversation and tag the host to increase visibility.

Being a guest on other podcasts can open up new opportunities for your show. It helps you reach new listeners, build credibility, and create valuable relationships with other podcasters. By offering value to the audience, promoting your podcast subtly, and engaging with your host, you can effectively leverage guest appearances to grow your podcast and boost its reach.

Remember: guesting isn’t just about self-promotion—it’s about building a genuine connection with the host and their audience. Do that, and you’ll start to see the benefits ripple through your own podcast’s growth.

Have you ever been a guest on another podcast?

What was your experience like?

Let me know in the comments or share your guesting tips with the community!