Tulip Podcast Manager 🎙️ Bojana Lalic

Podcasting is all about reaching new listeners and creating a connection through your content. But what if you could expand your reach and connect with even more people—across the globe? Making your podcast videos available in multiple languages is one way to break down language barriers and tap into new audiences.

Thanks to powerful tools like Descript, turning your podcast videos into multilingual content is easier than ever. In this post, we’ll walk you through how to make your podcast videos available in 20+ languages using Descript, so you can grow your audience and engage with listeners worldwide.

Why Create Multilingual Podcast Videos?

Expand Your Reach

Why It Matters

The internet is a global platform, and there’s a huge audience out there that doesn’t speak your language. Creating multilingual content opens up new markets, allowing you to grow your listener base and increase engagement with people from different regions.

Boost SEO

Why It Matters

Having content in multiple languages improves your search engine optimization (SEO). Your podcast videos will show up in searches across various languages, making it easier for international listeners to find you.

Increase Inclusivity

Why It Matters

Not everyone speaks English fluently. Offering your content in different languages makes your podcast more inclusive and accessible to a broader range of listeners, which can strengthen your connection with your audience.

How to Make Podcast Videos in 20+ Languages with Descript

Record Your Podcast Episode

Why It Works

Before you can create a multilingual podcast video, you need your original podcast episode recorded and ready to go.

How to Do It

Whether you’re recording an audio-only podcast or a video podcast, Descript allows you to import your podcast files easily. Record your podcast episode in your native language, or use Descript’s automatic transcription tool to ensure your script is transcribed accurately.

Transcribe Your Podcast with Descript

Why It Works

Descript’s powerful transcription tool will automatically generate a transcript of your podcast episode. This transcription is the foundation for turning your podcast into different languages.

How to Do It

Once your podcast is recorded, upload your file to Descript. The tool will automatically generate a transcription that you can edit, making it easy to correct any mistakes or add personalized notes for your audience.

Translate Your Transcript

Why It Works

Descript now allows you to translate your transcript into multiple languages, making the process of creating multilingual videos easier than ever.

How to Do It

After generating your transcript, Descript offers an integration with translation services, which you can use to convert your text into multiple languages. You can choose from over 20 languages, including popular ones like Spanish, French, German, Japanese, and many more.

Edit the Video with Subtitles and Translations

Why It Works

Once you’ve translated your transcript, Descript allows you to edit your podcast video by adding subtitles or captions in the translated language. This step ensures that your audience can watch and read your podcast in their language.

How to Do It

Upload your video file into Descript and sync the translated text with your audio or video. Descript automatically places the translated text as captions in the video, which you can customize for readability, color, font, and timing.

Review and Fine-Tune the Translation

Why It Works

Automatic translation tools can sometimes miss nuances or context, so it’s important to review and adjust the translation to ensure accuracy.

How to Do It

Once your translation is generated, take the time to review it. You can adjust the translated text to make sure it fits the tone and message of your episode. You may also want to have a native speaker review the translation for further accuracy.

Export the Video and Share

Why It Works

Now that your podcast video is ready in multiple languages, you can export it and start sharing it with the world!

How to Do It

Once you’re happy with the final version of your multilingual podcast video, export it in your desired format. You can then upload the video to YouTube, Vimeo, or your website, and share it on your social media channels. Be sure to promote it with language-specific hashtags to attract your new international audience.

Best Practices for Multilingual Podcast Videos

Segment Your Audience by Language

If you’re offering your podcast in multiple languages, make sure you segment your audience by language preference. This allows you to target each group more effectively with tailored content

How to Do It

Create separate playlists or video categories on YouTube or your website based on language. Promote the correct videos to the appropriate audience through social media and email marketing.

Use Language-Specific SEO

Optimize your video titles, descriptions, and tags with keywords in the target language. This will help your videos rank higher in search results when viewers are looking for podcasts in their native language.

How to Do It

When creating your video description and title, include relevant keywords in the target language. You can also translate your social media posts to promote your videos more effectively.

Engage with Your Global Audience

When you release your multilingual videos, be sure to engage with your audience in their language. Respond to comments, share language-specific posts, and build relationships with your international listeners.

How to Do It

If you can, engage with your listeners in the comments by responding in their language or using translation tools to communicate more effectively.

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Making your podcast available in multiple languages is a game-changer. By using Descript, you can easily transcribe and translate your podcast into over 20 languages, allowing you to reach a global audience and make your content more accessible. Not only will this help grow your audience, but it’ll also help you build a more inclusive community of listeners who appreciate the effort you’ve put into breaking down language barriers.

Take advantage of Descript’s translation and captioning features to create multilingual content, and watch your podcast’s reach expand across the world.